Dating advice, parenting tips and the science of shopping – a selection of informal but practical guides in which I’ve tailored the content to appeal to the target market.

#Dating fact: 38 per cent of men and 24 per cent of women have been ‘Kittenfished’. Not familiar with the term ‘Kittenfishing’? Think of it as a lighter version of cat fishing. Instead of pretending to be someone else online, people pimp their profiles to create an unrealistic but more alluring version of themselves.