Youth

A good grounding in teen magazines, brochures and websites has ensured I’m adept at tapping into the values and interests of Generation Z. I create copy that not only entertains and informs but connects with the youth audience without talking down to them.

#Teen fact: A generation Z teen has an attention span of 8 seconds – your message needs to hit home, fast.

The true cost of biofuels

Growing crops to make fuel for our cars may have seemed like a genius idea when it was first considered, but that was before anyone was aware of the devastating consequences this would have on farming communities in the developing world.